SEPO (SEVERO POZZATI, 1895-1983). ANIC CIGARETTES. 1938. 58x38 inches. Creations Idea, St. Ouen. Between 1930 and the outbreak of the Second World War, Sepo regularly worked with the French National Tobacco Company, designing posters to help promote their various brands (including Balto, Naja and Week-End). Anic was the company''s first foray into light, filtered cigarettes which were introduced to the market in 1937. Sepo designed two posters for Anic, and to help visually explain the new and unusual concept of a filter he depicts a mask smoking, implying a buffer between the smoker and the cigarette. Sepo / University di Parma p. 203. Pozzati was born in Comacchi in 1895 and specialized in product and marketing posters - much like Cappiello - although Sepo is known for adhering more strictly to Art Deco lines.In fact, SEPO (an acronym which uses the first two letters of both his first and last names) worked in Paris for years, and his early posters show clear references to Cappiello - flat colors, graphics, etc. But it was SEPO who began to be swayed by the new vanguard of graphics and art - clearly his posters show influences of Cubism, Cassandre and other trend-setting Parisian avant gardists. He helped to establish the forms characteristic of the Art Deco advertising and his prolific and long - he died at age 86 - life was marked by long periods of exhibitions of painting, posters and sculture. This classic poster, measuring approx. 38 x 58 inches, illustrates the style for which SEPO is best known - clean, precise and never using more detail than is necessary. Poster is in very good condition and is linen backed. Thank You! Please note as well that International shipping rates are for standard shipping - expedited shipping is available at ADDITIONAL cost which will be calculated at the time of purchase based on purchasers location. Status: For Sale Reference#: Sepo Condition: B+ Year: 1938 Country: France Height: 58 in. (147.32 cm) Width: 38 in. (96.52 cm) Title: ART DECO 1938 SEPO CLASSIC ITALIAN ANIC POSTER FABULOUS Style: Art DECO Materials: paper, linen-backed

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